Advertisement is key when producing a media product because if the product is not advertised to the audience then potentially they do not know of its existence. Exiting artists choose to promote their new material via the internet on sites such as Veevo and YouTube, others tend to promote their albums on the television with adverts. These adverts contain the product in direct form giving previews to certain songs on the album of can be the backing track to an advert form a different media product. A new way of advertising has become popular on social networking sites such as Facebook, Twitter and Instagram, with artists giving previews and teasing their fans with new material.
Alt J's song Fitzpleasure is used to accompany a phone advertisement. This gets the song previewed to a mass audience and may fuel a wider audience to view their existing material. This way of advertisment allows the audience to seek the bands song in full and preview other existing songs and albums.
The Kooks chose to advertise their new album 'Konk' via the television with the main focus on their new popular single at the time of release. This appeals to a mass audience as the audience will preview the song and will create recognition with band and the album.
The Social Media is used frequently by artists as they can appeal directly to their fan bases on popular sites used frequntly by their audience such as Twitter, Facebook and Instagram. Taking the material to the audience aids the promotion of upcoming releases and tour dates. Social Media sites are a great way of interaction between the artists and their fan base and allow the audience to feel apart of the bands journey through the music industry. The Social Media is a factor I will consider using to get feedback on my music video once it is created.
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