HOLY FIRE - FOALS DIGIPAK ANALYSIS

Foals - Holy Fire digipak follows the conventions of a pre existing digipak and has several traits that make it identifiable to the indie rock genre. The band name features on the front cover in a simple sans serif font, so the audience can identify who the album belongs too, the title of the album is also on the front cover. The main image takes up the front cover with the title being bold and recognisable in the corner, in contrast with the image the title stands out. The main image may be linked to the name of the band as it features the silhouettes of people riding horses through the sea. The silhouettes featured link it to the indie rock genre as they are a code used in indie rock music videos. The main image is also dark with a mixture of blues, greens, greys and light browns being visible, this reflects the ideology of indie rock. Following conventions of the indie rock genre, the band have chosen not to have a main image of themselves on the front cover, the band may have done this to make the album more about the music than the actual members of the band. The text on the back cover and the spine of the album is the same as the text used on the front cover, this creates continuity between the digipak and also makes it easy to read. The text is white which makes it stand out in contrast to the plain black background, this keeps the digipak minimalistic, this is also a convention of indie rock. As the track list is the largest text on the back cover and is positioned in the centre of the cover, the text becomes the main focal point to the audience. The album pack has all the conventions it should have on it, them being the main image, the title, the track list, the spine, the artists web address, the barcode, the format of the disk, the record label and any copyright information.

The disk to the album also features the white on black contrast to make the text easy to read and draw the audiences attention. Unlike the other digipaks I have analysed the disk has the track list also featured on the disk which I think is a good idea. The disk itself has all the elements of the back cover featured on the disk which reinforces all of the information the audience need to be aware of, the band name and title is also featured on the disk, this brings together the whole digipak and gives it continuity.