Narrative Theory-
Sven Carlson (1999) suggests that music videos in general fall into two roughly groups:
Performance clips - when the video shows mainly the artist or artists singing and dancing
Conceptual clips - when the clip shows something else during duration, often with artistic ambitions
Performance clips, if the video clip contains mostly filmed performance then it is a performance clip, it can show the artist in more than one settign and takes place anywhere from in a bath tub to outer space. Walking down the street is another performance cliche whihc is commonly used in rap videos.
Performance can be three types - song, dance and instrumental.
Narrative clip, if a music video is most appropriatley understood as a short silent movie to a musical background, it is a narrative lip. A narrative clip contains a visual story that is easy to follow. A pure narrative clip contains no lip-synchronized singing.
Art Clip, if a music video clip contains no preceptible visual narrative and contains no lip synchronized singing then it is a pure art clip.
In terms of Sven Carlson's theory I feel my music video is an art clipwiht an element of performance within as it has lip synchronized singing and features clips of New York such as Architecture and popular sights. This choice of narrative fairly typical of my song choice's genre, indie rock, and it is typical of the band - Alt J's previous music video's, therefore, I feel the clips will fit to the song choice of Fitzpleasure perfectly as the lyrics are clear enough to be able to lip sync and it varies in beat, allowing me to edit the clips to match the changing pace of the beat.
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