From the start of my project I found it difficlut to come up with a band/ artist name to accompany the song Fitzpleasure, that was when I adapted the original artist name -Alt J- to become my own - 'All in One'. However, as my project developed I felt it did not relate to the abstarct theme of my music video and would not look good on my ancillary texts that was when I developed the name New New York which can be abbreviated to NNY. The abreviated for of the artist name sticks to my genre conventions as the bands from that genre tend to use abbreviations as do their fans, such as Arctic Monkeys who's name is abbreviated to AM.
Here is my bands name in logo form. It is big, bold and dark in colour therefore making it easy for an audience to distinguish it amongst other albums on the shelf.
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