CREATING MAGAZINE ADVERT

To create continuity between all my products I used the same image of the Elephant I took in the Natural history museum on my magazine advertisement, as I did on my digipak. I added a white rectangle shape to the image and lowered the opacity to make the box slightly see through. This was so the text that I was going to add was easy to read but the image was still clear in contrast.

I then added the logo I had created for the band along with the album title. I placed them both in the centre of the box I created to make them the main attraction alongside the image. The text is big and bold so the audience can read it clearly and can clearly identify the album and artist.

I then decided to add the text 'presents' so it was clear for the audience to able to distinguish between who the artist was and the album title. I decided the advertisement needed a release date. The most effective way of telling an audience when the product is out, I feel, is to publish the advertisement when it has been released and inform then that they can buy it as soon as they have seen it advertised. It is for this reason that I chose to write 'OUT NOW' in bold and red so the audience was aware of its release.

It is conventional of magazine advertisements that advertise albums to have the verdict of existing successful media products displayed on the advertisement to help sell the product. It is for this reason that I chose to use NME and MOJO as the music magazines that would give a verdict on my album.

Due to the advanced technology of the modern day many artist have social networking sites where they can interact with their fans and advertise their upcoming tours and products. I chose to display the bands Twitter and Facebook addresses as they are the most popular social media used by the target audience. This may increase the fan base and allow their existing audience to interact with the band increasily.