PRODUCTION UPDATE

Date: 30th November & 1st December

Who? Myself, Lee.
          Nicole has other commitments this weekend.

I have booked a camera and tripod out this weekend with hope to start filming the beginning of my music video with the male cast member. I have changed location due to recent events, this upcoming footage will allow me to understand if my proposed shots will be affective and if the narrative is understandable.

STUART HALL - RECEPTION THEORY

Stuart Hall's Reception theory states that we are as an audience are an ACTIVE audience which means we are actively engaged in the interpretation. The theory also states that even though one messages is sent out, not one understanding is made. The theory works on the basis of encoding and decoding.

• Encoding : The producer creates a text with a meaning or a message.
• Decoding: Is how the audience interpret the text.

The theory states that there are three audience types,

• Dominant or preferred, this type of audience decode the encoded message of the text.
• Negotiated, this type of audience partially agree with the encoded message however not fully.
• Oppositional , this type of audience have a completely different interpretation to the encoded message.

The audience may have different interpretations due to several factors which may determine their understanding, these factors are: life experience, mood at the time of decoding, age, culture, beliefs and gender. However, by using codes and conventions genre can still be created.



In relation to my media text, when watching my music video the audience will be an active audience therefore their interpretation of my media text could possibly be totally different to my encoded message. A dominant audience would understand my encoded message however, a negotiated or oppositional audience may not, being aware of this make me worry as to what people may interpret from my music video. The encoded message shows how in society today, many things go on behind closed doors that peers may not view however still continue to judge others. Based on the original video of breezeblocks there is violence involved when a relationship falls apart in split seconds, this then shows how individuals act in a split second and the consequences of personalities with short fuses. However a negotiated audience may understand my message partially but not fully, along with an oppositional audience that may totally disagree with my message when decoded. This for me is a problem as I do not want any audience to think I am exploiting domestic violence in any way, my music video is based solely on the breezeblocks video as I feel it works effectively in reflecting the lyrics and the 'behind closed doors' aspect of real life.
 

PRODUCTION UPDATE

Unfortunately I was unable to film any part of my music video this weekend due to an unexpected family incident beyond anyones control. Due to this my Nan did not feel she was able to let me film in her house. I respected this decision and therefore have thought of other locations I could possibly film in the future. My male cast member offered his Kitchen to be used for filming if needs be, which I am grateful for as my kitchen is not big enough and due to my parents decorating the house, several health and safety issues would be apparent.

STORY BOARD

LOCATION CHANGE

Due to issues beyond no ones control I had to change my location, I am now filming in Lee's (male lead) kitchen rather than my Nans. This actually works to my advantage as I had a problem of wanting to smash plates but not being able to smash them indoors, however, because Lee's kitchen leads to both his front and back garden I can alter the shots to follow him - by a tracking shot-  into the garden where he will smash the plate.

PRODUCTION UPDATE

Filming Date: 16th & 17th November

Location: Nans Kitchen

Who can attend: Myself and Lee.
                               Nicole has other commitments all weekend.

I have booked a camera and tripod out from Ray - our media technician - and plan to film the bulk of my music video with the male cast member. The Kitchen scene appears significantly throughout in my planning and therefore by filming these scenes I can understand whether they are effective and hopefully can use some of them for my final music video.