Tuesday, 17 December 2013

EXISTING PRODUCTS ANALYSIS - PLAN B




Plan B's advertisement for his album 'Ill manors' follows all the conventions I have identified in advertisements within music magazines. The advertisement contains an image that makes a statement and allows the audience and allows the audience to understand who the artist is simply through imagery. The same image is used for the advertisement as well as the album cover for audience recognition which is also a convention used in existing products. Plan B's name and album title is also centre page, bold and clearly visible to allow the audience to identify the media clearly.  Information on the success of the album is also visible which make the audience want to buy the album as they are aware of the success it has already had. The bold 'OUT NOW' is more effective on this advertisement than the 'OUT MONDAY' on the XX poster as it tells the audience that they can buy the media material straight away. However, like The XX advertisement, this advertisement does not contain information on how to access other material from Plan B such as his web address.
I really like this advertisement and it is very effective in the way it uses the same image for both the advertisement and album cover, this is a convention I would like to carry over into my own media products. However, from analysing several other existing products I think my media material should either have a release
date visible and have direction to other media such as the artists web address. The use of the white text against the black background is also very effective as is the red text against the black background. The artists name and when the media material is released is in red suggesting importance and urgency.

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