EXISTING PRODUCTS - THE XX

This XX advertisement promoting their new album Coexist is simplistic yet very effective as the main image strikes the audiences attention and is very intriguing. Like other advertisements it follows some of the conventions by featuring the band name and album name, also with a main image however it breaks conventions as it does not use any well known songs to promote the album. Also, unlike other advertisements in music magazines, its brief release date doesn't give enough information for the audience on when the album is released. 'Out Monday' doesn't allow the audience to know the exact date of release and leaves them wondering whether the album can be consumed or not. The bands additional types of media is also not displayed on the advertisement such as web address' which are usually featured on other existing advertisements in the industry. Although I do like this advertisement and think it is very effective in the sense that simplistic is more, I do not think it contains enough information on the album for the audience. The contrast of colours is a feature I do like and I think the black text against a white background allows an easy read and grabs the attention of the audience.