Tuesday, 10 December 2013

HOW USES AND GRATIFICATION APPLIES TO MY WORK

The uses and gratification applies to my work in relation to Personal Identity as it is possible for an audience to view my music video and be able to relate to the event happening such as a young male regretting quick action and reacting without thinking. Also it can also make the audience respond in an opposite way and make them aware that they do not want to ever imitate the actions showed in my music video. In addition the theory also applies to my music video in term of divergence. An audience may view my music videe in order to forget about their own probelms and focus upon the problems of the young male and female on screen. They may use my music vidoe as a way of diverging from their reality.

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