QUESTIONNAIRE RESULTS

I gave 20 people at random my questionnaire and asked them to complete it honestly. I made sure that there was an equal number of boys against girls to get a better audience feedback. The questions I asked allowed me to understand my audience and what genre of music is much preferred. From this I then understood what type of narrative my audience would prefer and how often they watch music videos.

I made sure I asked an even number of males and females to get a more reliable understanding from my questionnaire.

QUESTIONNARIE

                                            Music Industry Questionnaire


Are you Male or Female?   ___________

What Music Genre do you tend listen to?  ____________

How often to do listen to music?

Everyday  ___   Every week  ____ Once a month  ___   Don’t know ____

How often do you watch Music videos?

Everyday  ___   Every week  ____ Once a month  ___   Don’t know ____

Relating to the music genre you specified earlier, can you recognise the artists that belong to that genre? Please circle…

Jessie J    Arctic Monkeys     Beyoncé     Rihanna   Alt J    Miles Kane   The Kooks 
 Jay Z       Nivarna         Katy Perry       Swedish House Mafia    LadyGaga  
The Wombats     The Killers    Miley Cyrus   Kasabian   M.I.A

What do you expect to see in the music video of your specified genre?
please state…



In a music video do you prefer to see the artist…

 Performing ___     Creating a Narrative ___  or    An abstract Video ____

If more than one please state ____


What do you like to get from a music video?




Thank you for your time.

AUDIENCE & DEMOGRAPHICS

The target audience for my music will be mainly older teenagers and young adults with the higher end age being 27. I have chosen this target audience as they are the age in which tend to listen to Indie Rock music and understand the Indie Rock genre conventions and interests. Appose to being a female myself, I aim to target my video more at a male audience rather than a female audience as the interests in Indie Rock is much higher in males than females, however, female interest is becoming increasingly popular. This is then proved by the questionnaire I conducted, showing that more males than females can recognise Indie Rock artists and bands and listen frequently to the genre.
In relation to the social demographics table I aim to create a media product aimed at the D and E category as I want my music video to have the social recognition that other Indie Rock music videos have. I chose to aim my music video at the given category after taking into account age and interests. Targeting my music video at the male audience will have to include other aspects, other than music, relating to the stereotyped person who listens to Indie Rock (a young adult male), this will include clothing style and iconography through the Mise-en-Scene relating to Indie Rock. I will base my costume choices on existing Indie Rock bands and consider what brands they choose to promote in their videos.
My music video is based on a song by Alt J who are not as obvious in creating iconography, through their music videos, relating to their genre of Indie Rock and because of this are sometimes are labelled as Alternative Band as well as Indie Rock. However, their costume choices in their videos relate to the conventions of their genre so therefore costume is important when creating my music video in order to create recognition with the audience.

AUDIENCE PROFILE

Creating an audience profile allows me to understand what other interests my audience have and allows me to understand what brands I need to reflect in my music video to make it appeal to my audience.

CONVENTIONS OF INDIE ROCK

Conventions of indie rock by laurenbeardshaw on GoAnimate

CONVENTIONS OF MUSIC VIDEOS

HISTORY OF MUSIC VIDEOS