AUDIENCE & DEMOGRAPHICS

The target audience for my music will be mainly older teenagers and young adults with the higher end age being 27. I have chosen this target audience as they are the age in which tend to listen to Indie Rock music and understand the Indie Rock genre conventions and interests. Appose to being a female myself, I aim to target my video more at a male audience rather than a female audience as the interests in Indie Rock is much higher in males than females, however, female interest is becoming increasingly popular. This is then proved by the questionnaire I conducted, showing that more males than females can recognise Indie Rock artists and bands and listen frequently to the genre.
In relation to the social demographics table I aim to create a media product aimed at the D and E category as I want my music video to have the social recognition that other Indie Rock music videos have. I chose to aim my music video at the given category after taking into account age and interests. Targeting my music video at the male audience will have to include other aspects, other than music, relating to the stereotyped person who listens to Indie Rock (a young adult male), this will include clothing style and iconography through the Mise-en-Scene relating to Indie Rock. I will base my costume choices on existing Indie Rock bands and consider what brands they choose to promote in their videos.
My music video is based on a song by Alt J who are not as obvious in creating iconography, through their music videos, relating to their genre of Indie Rock and because of this are sometimes are labelled as Alternative Band as well as Indie Rock. However, their costume choices in their videos relate to the conventions of their genre so therefore costume is important when creating my music video in order to create recognition with the audience.