ANCILLARY TEXTS FEATURING AS EXISTING PRODCUTS

                                                            IPHONE MUSIC PLAYER

I wanted to show my product in the existing industry so therefore I edited my album cover onto the music player on itunes to show it as an exisitng product. Each track fron an album that is bought on itunes comes with album art which is usually the album cover so therefore for my track I chose to use my front cover of my digipak to keep with the conventions of exisitng products.

                                                        MOBILE APP OF ITUNES

                                             

Here is a screen shot of my digipak on the mobile app of ITunes as a way of advertising.I have edited it to make it looks as though it is amongst other existing products, this makes it the digipak look as though it is an actual existing product, present in the industry and available to buy along side other indie rock albums.

COMPUTER VERSION OF ITUNES

Here is the computer verison of the Itunes Store, I have also edited my product on to the store of ITunes also to make my product look industry standard and as a way of advertising. I have tried to follow the exisitng layout as close as I could - the font and size of the text used.


                                                UK TOP 40 INDIE ALBUM CHART

In the same way that I wanted my product to fit in as closely as possible to Itunes, the same applies to the layout of the UK top 40. I wanted to show my product featured somewhere other than in apple products so therefore I decided to show my product featured on the UK top 40 indie album chart. I feel asthough my abstract album cover fits in along side the other album covers of my genre and the editing of the text to match the existing text matches fairly well.

CHOSEN MAGAZINE ADVERTISEMENT

Due to audeince feedback it is clear that my target audience prefer the second draft of my advertisemnt in comparison to my 3rd. This was due to the main image of the elephant allowing them to connoate their own ideas into why there is an elephant on the front of an album advertisement. My audeince feedback also indicated that they prefered the layout of the star ratings and the more central album and band information.

CD

I created a second CD to go inside my digipak. The CD follows my art abstract theme and is bright and intriguing for the audience. The image also appears inside the digipak so therefore it creates continue it between the cd and my digipak aswell as letting the audience know that the cd belongs to the digipak.

3RD MAGAZINE ADVERT

 

This is my 3rd draft of my advertisment, again I have followed the conventions of existing products and have used an image that appears in my digipak to create continuity between the two. The text is bold and easy readable to the audience and informs them of everything they need to know about the product. I have featured links to the social media and also verdicts on the products from influential music magazines in the industry.

I want to get audience feedback in realtion to my products to make sure i am appealing to my target audience and get general feedback about my products.

CREATING MAGAZINE ADVERTISMENT

My 3rd draft also included a photograph taken in the Natural History Museum. I followed the same layout as my previous advertisement but chose to experiment with this image as it's neon colours are eye catching and reflect the vibrant art work I want to reflect in my media texts. As I did in my previous draft I created a rectangular white box and reduced the opacity to make the text that follows easy readable and make it stand out in contrast to the image.

I then added the band logo I created and then the album title along with 'presents' again so it was clear for the audience to distinguish between band and album name. Below the first text box I then added another and again reduced the opacity. This was for the existing institutions verdict and the social media information.

I again used NME and MOJO as my institutions to give the verdict on my album as they are both very successful in the industry. The social media is also very important and has become conventional to I chose to put both the Twitter and Facebook of my band in the advertisement. However, this time I chose black writing against the white to make it stand out and clear to read.

2ND MAGAZINE ADVERTISEMENT DRAFT

This is the second draft of my magazine advertisement. I have followed all conventions of exisitng products and have used the same image as the front cover of my digi pak to create continuity between my products. I have included the album name, band name, when it is available to buy and the links to the bands social media sites. In additon I have included the views of top music magazines in relation to my product. The main image follows the abstract art element to my products.

I will get audience feedback from my products and compare it to my third draft to see what my target audeince like and which one they feel I should use as my final drafts. I also want to know any suggestions they may have in relation to the layout or style of my products.

Audience Feedback:

CREATING MAGAZINE ADVERT

To create continuity between all my products I used the same image of the Elephant I took in the Natural history museum on my magazine advertisement, as I did on my digipak. I added a white rectangle shape to the image and lowered the opacity to make the box slightly see through. This was so the text that I was going to add was easy to read but the image was still clear in contrast.

I then added the logo I had created for the band along with the album title. I placed them both in the centre of the box I created to make them the main attraction alongside the image. The text is big and bold so the audience can read it clearly and can clearly identify the album and artist.

I then decided to add the text 'presents' so it was clear for the audience to able to distinguish between who the artist was and the album title. I decided the advertisement needed a release date. The most effective way of telling an audience when the product is out, I feel, is to publish the advertisement when it has been released and inform then that they can buy it as soon as they have seen it advertised. It is for this reason that I chose to write 'OUT NOW' in bold and red so the audience was aware of its release.

It is conventional of magazine advertisements that advertise albums to have the verdict of existing successful media products displayed on the advertisement to help sell the product. It is for this reason that I chose to use NME and MOJO as the music magazines that would give a verdict on my album.

Due to the advanced technology of the modern day many artist have social networking sites where they can interact with their fans and advertise their upcoming tours and products. I chose to display the bands Twitter and Facebook addresses as they are the most popular social media used by the target audience. This may increase the fan base and allow their existing audience to interact with the band increasily.