ANALYSIS IN RELATION TO CINEMATOGRAPHY AND EDITING

Alt J - Fitzpleasure.Cinematography

Alt J stick to Indie Rock conventions and have frequent use of medium close up and close up shots. They do however, also use long shots in Fitzpleasure to establish the setting. The use of these medium close up and close up shots allows us as an audeince to see the facial expressions and the facial features of the people in the video. By doing this we, as an audience, feel apart of the narrative and can understand the background of the people in the video throught the use of mise-en-scene.
The use of pans in the music video allows continuity and is effective in demonstrating the narrative and what the person in the video may be looking at, which then creates a connection between the audience. Having pans at speed shows the fast pace narrative and shows commotion throughout the cinematography. This is an effective feature and I will consider using this in my own media product to create a sense of commotion

Editing

The straight cut edits allow to keep the continutiy and fast pace. This is conventional in music videos in general however what makes the music video specific to indie rock is that use of the black and white effect used throughout. With the effect sillouets are created which is iconic to the genre. Slow motion is also used frequently by Alt J and in the indie rock genre itself which follows conventions and is very effective is explaining the full narrative. It can also make a video that would necessarily be boring more entertaining and interesting.