BACKGROUND TO INDIE ROCK

The term Indie Rock derived from 'independant', in terms of music labels and describes a small low budget label with the 'do-it-yourself' attitude of the bands and artists involved. Although distribution deals are often struck with major corporate companies, these labels and the bands they host have attempted to retain their autonomy, leaving them free to explore sounds, emotions and subjects of limited appeal to large, mainstream audiences as well as for a Niche Audience. Indie Rock is a genre of Alternative rock and first came around in 1980's in the United Kingdom and the United States. It had many sub genres including Indie Pop and Jangle Pop.
Indie Rock is becoming increasingly popular as the music created by the artists is getting recognised more frequently due to sites such as iTunes and Youtube. The music created which was originally intended for a niche audience but is now becoming appealing to the mainstream audience. There are many bands and artists that fit into the Indie Rock genre and are often recognised by the type of clothing they were and the sounds they create.

Artists in the Indie Rock genre:

Arctic Monkeys
Bastille
Alt J
The Killers
The Wombats
The Kooks
Miles Kane
Nivarna
The Strokes
Imagine Dragons
Oasis

The Indie Rock material produced is the kind of media that will essentially never get old and boring to listen too in comparison to pop. The material is unique and old material is becoming increasinly popular, for example Oasis formed in 1991 originally labeled as a rock band, their material is still listened to by the young, middle aged and the old.
The music videos of Indie Rock all follow the same conventions stated on an earlier post and tend to be Black and White to set the mood. The idea of the combined narrative and performance has been carried through over the years. The idea of a solely narrative msuic video is also used a lot and it is very effective in some cases as with the Arctic Monkey's music video; Leave Before The Lights Come On. Through its narrative the audience begin to understand why the main character does what she does and why the events happen, the lyrics are reflected in the narrative.

Arctic Monkeys - Leave Before The Lights Come On