I conducted a focus group where I asked questions about their favourite genre of music and how often they watched music videos. From this I was able to ask how they recognised their favourite genre in terms of conventions and iconography within a music video, which then allowed me to understand how existing artists portray themselves. This also allowed me to understand what traits are identifiable to specific genres. Asking my focus group what conventions they thought were used in Indie Rock music video and from this I was able to understand if the conventions were recognisable.
Tuesday, 22 October 2013
FOCUS GROUP
I conducted a focus group where I asked questions about their favourite genre of music and how often they watched music videos. From this I was able to ask how they recognised their favourite genre in terms of conventions and iconography within a music video, which then allowed me to understand how existing artists portray themselves. This also allowed me to understand what traits are identifiable to specific genres. Asking my focus group what conventions they thought were used in Indie Rock music video and from this I was able to understand if the conventions were recognisable.
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