Foals - My Number
Cinematography
The use of the cinematography in My Number by Foals is much different to that of Alt J - Fitzpleasure, while Fitzpleasure uses pans to make sense of the story, My number also does that but acts as a transition into different scenes also. This is very effective as instead of seeing clear cut edits the transitions are hidden in the cinematography. Tilts are also used in this music video to get different perspectives of the performance and the narrative. For example when the narrative begins the camera angle is tilted down towards the boy, this gives the impression that the bouncer has power over him which is exactly what is happening in the narrative and through the camera angles the audience can see this. The traditional cinematography of music videos is also used, long shots are used to establish the scene and to show the crowd in their hundreds. This demonstrates the popularity of Foals to the audience. Medium close ups are used as well as close ups to see the performance of Foals and to see the audience singing along with them, this again creates a bond between the audience. Extreme close ups are used in My Number however, are not used in Fitzpleasure, Extreme close ups are used for either lip sync or to disorientate the audience and this is exactly what affect the audience get.
Editing
My Number has straight cut edits which allows the imagery to match the lyrics and beat of the song, this is traditional of all music videos. As well as straight cut edits effects such as black and white are used to fit the genre of indie rock. Slow motion is an aspect also used in My Number and is used to show the imagery through one of the crowd members eyes, this involves the imagery being blurred as well as in slow motion which also disorientates the audience. This is effective in demonstrating the overwhelming aspect of a concert.
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